DIGITAL SIGNAGE

It you are a retailer, you are already well aware of the myriad challenges your company faces today. The retail industry is highly competitive, and most retailers operate on narrow margins. Significant changes in the business climate - in the economy, in supplier or energy prices, in the weather, or in consumer demand - can adversely affect these margins, turning profit into loss.

The past several years have seen tremendous market consolidation in the retail industry worldwide, as retailers have sought to improve their profits through economies of scale. The shift indeed to big-box and mega chain business models has created new operational challenges for smaller retail chains. Many retailers have invested in new point-of-sale and inventory management systems to improve control over pricing, promotions and streamline execution chain-wide. By now, most large retailers have also extended their supply chains to encompass cheaper labour areas such as Asia - although lower manufacturing costs do not always translate into improved landed costs at the retailer's distribution centers.

But improvements in operational efficiency only go so far towards enhancing the top and bottom lines. To grow revenues and profits, retailers must increase inventory turns and boost same-store sales. Optimizing the marketing mix to achieve this goal is no easy task.

Digital Signage Display | Digital Signage Content | Digital Signage Market

Marketing To Consumers in the Internet Age Of course, retailers with catalogue operations can market directly to their lists but most retailers lack a comprehensive customer database. In the past, retailers have relied on advertising in traditional media such as Television, Radio or Newspapers to promote their brands, their stores and their seasonal goods to consumers. But as viewer ship has migrated away from TV, Radio and print publishing to the Web, the value of advertising in traditional media has diminished. This is a long term trend - younger consumers are much more likely to turn to the Web or other technologies for news, sports and entertainment. Therefore, although the Web is a key channel for retailers - and one that they have increasingly integrated with their brisk and catalogue operations - the in-store experience represents the retailer's most important marketing opportunity to boost sales and increase inventory turns. Research from retail industry trade associations show that consumers make approximately three quarters of their buying decisions in the store. As a result, retailers are beginning to invest in new in-store marketing solutions such as digital signage. Digital signage offers retailers a powerful new medium to deliver targeted, relevant and engaging messages that promote brand awareness, improve the consumers' in-store experience, and influence buying behavior where the impact is greatest - at the point of purchase. Digital Signage Network, Open Source Digital Signage, Digital Retail Signage, Digital Signage System